There are many reasons as to why many marketers fail in their attempts to advertise on snapchat. One of the leading causes of failure for snapchat advertising is failing to post anything using your account. Basically, your new snapchat followers will not be able to retrieve your older posts after they have added your handle. This is because all the stories on this social media platform are automatically deleted from the servers after a period of 24 hours. This is why you should post on your Snapchat account regularly.
Contrary to this, it will be very hard to turn your newly acquired snapchat followers into fans. As such, it is highly advisable that you keep your followers engaged by constantly creating new content on Snapchat. Using a snap code to advertise your snapchat account on other social media platform is a very lucrative way of attracting more followers to your account. However, you will need to post a brief story behind your brand to introduce your new followers to your brand.