When you have a personal page on a social media site like Facebook or SnapChat, you may simply own it as a means of connecting with others in your personal life. This is a common use for a page and means that it is not tied to any business or larger entity. If you are an individual, though, that has a social media that you would like to use in order to grow your following, then, there is a way to turn your page into a profit making online presence.
Those with popular personal pages are likely to get the attention of larger groups. Among these groups are advertisers. They see the large number of free followers you have on your page and the many free likes that you get on your posts and this is likely to be exciting to them. They can, then, choose to place advertisements on your page or try to pay you to promote their services or products to your audience. As such, you are likely to see a return on their investment. You can build your following and make money at the same time, all through your personal page.